Every stage of a company's development presents unique challenges:
Does the technology work? Do we have the right features? Can we get customers? Can we attract the best talent? How do we manage expansion? Who has the expertise to help us succeed at the next stage? What decisions maximize our valuation? How can we engage with the right partners?
A great investor is also a great partner—a partner who helps you address these challenges, enabling you to achieve the full impact of your market opportunity.
Our expertise is in discovering and managing growth situations, regardless of stage—from two-person, seed-stage private companies to public growth companies with several hundred employees. We work side-by-side with management. As your partner, we bring a unique perspective because we understand the challenges at this stage and the next one, too.
Our partners have a broad range of both investment and operating management experience. Each investment is staffed with a team of professionals, not just a single partner. This team has access to all the firm’s public and private resources to help each of our portfolio companies. We can help you identify and attract additional talent and strategic partners through our extensive networks. We can help you understand the macro trends affecting your public and private competitors and can identify the specific actions you need to take to prevail in your market.
One of the most important qualities an investor brings to a growth company is their reputation. Early in the life of a venture-backed company, this can be a decisive factor in attracting the best talent and best customers. As a firm with a consistent record of top-tier performance, Crosslink is well respected from Sand Hill Road to Wall Street for its history of working with only the very best companies. It is often critical to be viewed as the presumptive winner in a new category. Crosslink’s presence as an investor can be a powerful signal to your customers, partners and potential employees about the prospects for your firm’s future success.