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Tag Archives: Casper

Casper, Mattress Maker, Raises $170 Million and Plans I.P.O.

| June 19, 2017

Several months ago, Casper, the most prominent of a new generation of mattress makers that rose to prominence through e-commerce, held talks to sell itself to Target.

Those talks fizzled as the two sides failed to agree on terms. Instead, Target is now leading a new investment in Casper — as the mattress maker aims for an initial public offering down the road.

Casper plans to announce as soon as Monday that it has raised $170 million. The investment is being led by Target, which on Sunday began selling Casper mattresses, pillows, sheets and more in its stores and on its website. Read the rest of the article here.

Building Durable e-commerce Brands

| August 22, 2014

The disintermediation of the traditional retail industry is no longer speculation, but reality. Fragmented supply chains are being disrupted as a result of emerging direct to consumer business models, which… Read More »

There’s A ‘Warby Parker Of Mattresses’ That’s Shipping Fluffy, King-Size Beds In Boxes As Small As Golf Bags

| April 22, 2014

Casper is a mattress startup that’s made something interesting. Instead of strapping a new, pricey bed on to the top of your car or in a large moving van, its latex-memory foam beds fold… Read More »

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