Our Portfolio

BuildingConnected is the leading construction bid-management platform. The platform centralizes the bid management process and simplifies communication to make finding, qualifying and selecting the right subcontractors or responding to the right project opportunities fast and easy. Owners and general contractors use BuildingConnected to manage the bidding, qualification and bid evaluation process from one central location, while subcontractors and vendors can manage their opportunities and win more work. BuildingConnected’s customers include Turner Construction, McCarthy, Mortenson, StructureTone, Skanska, Clark Construction, Ryan Companies and AECOM.

Crosslink led an $8.5M investment in BuildingConnected in March of 2015, and worked closely with the company to build the largest and most active digital network in the construction industry, helping to build out a GTM team and raise subsequent rounds of financing.

In January 2019, Autodesk (ADSK) acquired Building Connected for $275M.

Coupa is a SaaS-based procurement and expense management solution. Coupa’s solution helps companies control all non-payroll, indirect spending and generate savings. Coupa offers executives visibility across organizational spending in real-time. Crosslink invested in Coupa in 2012.

Coupa is an emerging category leader in cloud procurement management, a large market dominated by large legacy software. The company has developed a best-in-class SaaS solution with a clear value proposition in getting visibility of and controlling indirect spending as well as creating spend, time, and headcount savings. Crosslink has worked with Coupa on sales force productivity measurement, recruited strong independent board members, and brought broad insights from other SaaS and enterprise applications companies to the board room.

Coupa Software (COUP: NASDAQ) raised $133M in its successful IPO on October 6, 2016, priced at $18.00 per share. Crosslink led the round in Coupa in May, 2012 with a $12M investment at $3.11 per share.

Equinix operates Internet Business Exchange (IBX) centers that serve as core hubs for the Internet. Equinix IBX hubs allow Internet networks, Internet infrastructure companies, enterprises and content providers to interconnect their networks for cost savings and increased performance and reliability. Primary customers are network services providers (e.g. AT&T), enterprise and content customers (e.g. Yahoo!), enterprises (e.g. General Electric), and managed services providers (e.g. IBM). Crosslink initially invested in Equinix in 2003.

Equinix’s network neutral peering approach was unique in the industry at the time of investment, providing a critical advantage; every other competitor was owned by an IP services provider which bundled communications and data center services. The company’s strong competitive position could enable the company to increase utilization rates and get to profitability quickly. Equinix’s strong management team, led by CEO Peter Van Camp, formerly of CompuServe, was well poised to execute against the market opportunity.

Post investment, Crosslink played a key role in assisting the management team in evaluating corporate development options, including acquisition candidates. Crosslink also worked closely with management in evaluating the various debt financing alternatives available to the company to fund growth, and guided management in repositioning the business to Wall Street.

Flo is a smart home solution that detects and prevents home water damage. Water damage is one of the largest sources of costs to homeowners and home insurance companies across the globe. Flo defined the market for smart home water leak prevention through its connected hardware + software water control system that proactively detects and prevents water damage in the home to help save consumers and insurance companies money, while empowering consumers to control their water usage and waste.

Crosslink first participated in the company’s seed round in 2015 and preemptively led the Series A in 2017, joining the Board of Directors. The Crosslink team helped augment Flo’s management team, iterate the business model and GTM strategy, and eventually manage the sale process to a strategic acquiror in Moen (Fortune Brands) in 2020.

Omniture provided e-commerce and other online merchants with a solution for measuring site traffic, advertising, SEM (search engine marketing) performance, source of sales, e-commerce transaction flow, and effectiveness of website and marketing initiatives. Crosslink invested in Omniture in 2006 after following the company for a number of years.

Omniture’s target market customers were websites for e-commerce, lead generation or content publication. At the time of the investment, companies in these industry verticals spent approximately $8.4 billion annually for online advertising, a figure that was expected to grow rapidly over the next several years.

At the time of the investment, Omniture was the clear leader in web analytics from both revenue and market share perspectives, owning 44% of the total global web analytics market for the top 500 websites worldwide. Additionally, in the twelve months prior to the investment, the company grew its customer base from 400 to 1,000, while doubling revenues. The nature of its customer contracts created as much as twelve-month visibility into the company’s revenue pipeline.

Following the investment, Crosslink provided capital markets support and insights to the management team both during and after its IPO in 2006. Omniture was later acquired by Adobe in September 2009.

ServiceMax is a leading cloud-based field service management software solutions provider to the more than 5 million field technicians in the US and the tens of millions around the globe. The company’s software includes a full suite of applications, including inventory and parts, scheduling and workforce optimization and work order management. Key customers include GE, PTC, Philips, NTT Docomo, Pitney Bowes, DuPont, ADT, Mizuho and Schneider Electric.

In January 2017 GE Digital Systems (GE) closed on the acquisition of ServiceMax for approximately $945 million. Crosslink led the first investment in ServiceMax in November 2012 and served on its Board of Directors through the acquisition.

Verodin defined the concept of Instrumented Security, empowering customers to measure, validate and manage the effectiveness of security infrastructure. Before Verodin, the cyber security market lacked the ability to measure the effectiveness of products and services. The Verodin Security Instrumentation Platform (SIP) enables an enterprise to measure overall cyber security effectiveness, validating that your people, processes and controls are protecting critical assets.

Crosslink first invested in Verodin in its initial seed round in 2015. Crosslink was closely involved in shaping the initial executive team, and was responsible for multiple introductions to sales relationships that resulted in millions of dollars of bookings for Verodin. In 2019, Verodin was acquired by FireEye for approximately $300M.

Vungle is the leading mobile in-app advertising platform for developers looking to place video ads in their apps. Its performance marketing software uses creative and LTV optimization technologies to help businesses reach and acquire high value customers. The explosion of media consumption on mobile devices and the challenges of new video formats created an opportunity for innovation in the modalities of app discovery. Vungle’s core delivery technology, creative expertise, and AI-driven optimization coupled with its deep network of publisher partnerships drives premium performance for customers.

Crosslink first participated in the company’s seed round in 2011, supporting the company to focus on product development and commercialization. Crosslink preemptively led the Series A in 2012, joining the Board of Directors. The Crosslink team helped to manage the sale process after receieving a strategic bid to be acquired by Blackstone for $773M in cash in 2019.