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May 05, 2022

DISQO Acquires Feedback Loop to Empower any Organization to Test and Measure Every Customer Experience

LOS ANGELESMay 5, 2022 /PRNewswire/ — Customer experience platform DISQO today announced the acquisition of Feedback Loop, Inc. Feedback Loop’s SaaS technology empowers fast and easy consumer feedback for product and marketing professionals, from early-stage discovery to ideation and design. The acquisition accelerates DISQO’s mission to build the most trusted platform that fuels brand growth by connecting consumers’ sentiments to their online behaviors. With the addition of Feedback Loop, DISQO facilitates a comprehensive understanding of brand, product, and customer experiences for any organization, from SMBs to enterprises. 

Rob Holland, CEO of Feedback Loop and former GVP of Oracle Data Cloud, has been named EVP, General Manager of Feedback Loop at DISQO. Approximately 50 new team members will join DISQO, bringing the global headcount to more than 500 people.

The acquisition follows DISQO’s recent Series B funding round which it closed as part of its plan to further scale the capabilities and reach of its customer experience (CX) platform. With digital transformation, brands large and small have been disconnected from their customers, forcing them to make decisions based on ambiguous signals. DISQO is solving this by giving brands direct access to their customers, so they can not only understand what customers think, but also what they do online. Read rest here