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March 11, 2021

Leading VCs Back Forma.ai to Tune of $10 Million

We’re delighted to announce that Forma.ai has secured $10 million USD in series A funding led by Crosslink Capital, joining disrupters like Casper, Chime, Postmates and Phil under the wings of the premier early-stage VC fund. Forma.ai is also backed by Golden VenturesPanache VenturesUncork Capital, and Xfund.

“Forma.ai is resetting what’s possible in Sales Performance Management and Incentive Compensation.”
Phil Boyer, Partner – Crosslink Capital

With 300% year-over-year company growth and rapid enterprise adoption of its unparalleled sales performance intelligence platform, Forma.ai plans to scale its engineering teams and keep pace with mid-market and enterprise demand.

Breaking Through Stagnation to Revolutionize a $1 Trillion Sector

More than 15 million people in North America earn sales-based incomes, totaling an estimated $1 trillion every year. But inefficiencies in manual compensation processes slow mid-market and enterprise growth and hurt individual earning potential. Current industry solutions remain focused on spreadsheets and clunky software, amounting to slightly better administrative tools for performing manual tasks. And those inefficiencies result in lost revenue for the company and inaccurate pay for sales teams.

In other words, it’s ripe for disruption. Read rest here