October 20, 2022

Mercury Raises $7.5 Million in Seed Round Led by Multicoin Capitalvwith participation from North Island Ventures, Crosslink Capital, Brevan Howard Digital

OSTON–(BUSINESS WIRE)–Mercury, the leading fan experience company for top student athletes and collegiate sports programs, today announced a $7.5 million seed funding round led by Multicoin Capital with participation from North Island Ventures, Crosslink Capital, Brevan Howard Digital, and others. The funding will be used to expand Mercury’s leadership team as it scales to support a growing pipeline of athletic programs reimagining the fan experience.

The funding announcement comes after Mercury recently announced a new group NIL signing of over 70 Kentucky Athletics’ student-athletes for the University’s Mercury-powered fan engagement platform. The platform features a robust NFT-gated fan community with exclusive experiences, such as access to sit-down interviews with players and coaches, limited NFT drops and a community marketplace. The company also recently partnered with the University of Central Florida’s athletic department and Clemson University’s athletic department, and will partner with the University of Oklahoma’s athletic departmentVillanova University’s athletic department, and other top programs this fall. In each of these partnerships, Mercury works closely with student-athletes and university athletics departments to design and build tailored community platforms that cater specifically to their fans and collegiate traditions. Read rest here